Four Keys of Social Media Marketing

key success of social mediaWe master the four keys of social media marketing, to make all the complexity and tactics distilled into a simple, successful game plan.

1. Monitor.

Social media is an increasingly crowded and busy arena. The downside is that manually monitoring social-media efforts is time-consuming, if not impossible. But the upside is that when a company uses a platform that can track and analyze social media chatter, it can tap into real-time intelligence about an industry and its competitors that will sharpen its strategy.

Monitor activity before you launch a campaign. Obtain a clear idea of a competitor’s strengths and weaknesses on social media. Look for market opportunities and see what consumers react to within the industry. Make social media your real-time A/B testing and market-research laboratory. And then monitor campaigns to optimize performance.

2. Manage.

Once a campaign is launched in the social sphere, management can make or break the campaign’s success. Refine your campaign by tracking performance and reacting to what works and what does not. Take the workload off your social-media manager by letting him or her schedule posts and tweets. Add a new level of social-media intelligence by listening to what users are saying about the company’s campaigns and brand.

Management is the execution of the social strategy. And with all the emphasis on the software, analytics and strategy, execution is still what drives the success of a social-media campaign.

3. Measure.

Measurement is increasingly important on two fronts. Social media is fragmented across multiple platforms. Tracking and analyzing the full scope of social-media use is now more difficult than ever. Secondly, measurement is one of the most important ways to demonstrate the effectiveness of social marketing to chief marketing officerss, company executives and board members.

Measurement involves tracking results on earned, owned and paid media. Engagement can be gauged across all social-media platforms and how traffic is driven to a company’s website. It’s also possible to analyze how paid advertising on Twitter and Facebook encourages participation on social-media campaigns and a company’s website.

4. Monetize.

The Holy Grail of social media marketing is sales. When marketers can draw a direct line between a social-media campaign and sales, all the guessing over the value of engagement ends. The return on investment is indisputable.

A rapid advance in technology is making social-media sales increasingly within reach of businesses of all sizes. Transactions can be made through use of a hashtag. Facebook is launching a “Buy” button that lets users purchase items without leaving its platform. And new social-commerce capabilities empower marketers to drive sales on social media.

Closing a sale can be tricky on social media. Consumers often seek an incentive, a prize or promotion. They also look for what their friends and acquaintances are wearing or purchasing. Such habits let brands leverage the viral, sharing nature of social media to inspire purchasing decisions with user-generated content or through coupons, discounts or prizes.

Why Hiring A Social Media Agency Will Benefit You

increase facebook likesSocial media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Managing social media is a full-time job and to be successful as an engagement and marketing tool you have to know the strategies and engineering behind developing healthy social interactions and a good web design for media graphics.

Building Brand Recognition

Building a brand and reputation using social media requires, among other skills, the know-how of building relationships with an audience, targeting those most interested in your service, and encouraging interactions with others. You want to avoid the risk of spending countless hours developing a social presence to find that virtually no one has been exposed to your work. Marketing managers have the experience and resources to develop and maintain the presence your business needs to support a healthy social media campaign. This experience allows them to create a positive and active community for your brand, which in turn creates loyal customers.

Increased Traffic

Many people are unaware of the potential of social media as a traffic generator. By building Likes, Follows and +1’s on Facebook, Twitter and Google+, you can expose yourself to a wide audience and share articles and other content that will give viewers a reason to click through to your website. Dedicating the time to building a large following that can significantly boost traffic is just not possible for some companies. Social media managers like Zuma Technology have the experience, strategies, and resources to accomplish these goals. We can find relevant followers and even post the content needed to keep them coming to back to your website.

Advantage Over the Competition

Despite its increasing popularity, social media marketing is a channel that many businesses have yet to adopt and the ones that have generally take the “anyone can do it” approach. By hiring a marketing manager, you can gain that all-important competitive edge, establishing yourself as the number one brand in your niche and begin capitalizing on an audience that competitors have yet to discover. Moreover, Google now recognizes social media ranking factors, which means that a popular and well-exposed brand on Facebook, Twitter and other social media sites may boost your search ranking, giving you a further advantage over the competition.

Social media is no longer a reactive project that you pursue in free time on the weekends – it is now and will continue to be an important part of any business strategy and one that provides many opportunities for businesses to connect with their consumers within a variety of contexts. As new technologies are created and trends change, it will require an individual with proper experience and know-how to exercise social marketing and engagement to its full potential.

 

We could hire an entry-level person to do it instead.”

You certainly could employ a fresh college graduate to work on social media in-house. However, strong social media talent comes with experience and know-how to adapt to a field with constantly changing trends. Besides, it will be no time before someone starts handing this individual other completely unrelated tasks to complete. Also keep in mind the implied costs of training, researching, and time lost while learning how to fix issues or become familiar with a new platform.

 

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